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Fundamentals of digital marketing

Learn the fundamentals of digital marketing to help your business or career.

About this course

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Improve your CV

Getting a certificate shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Find a job

Being awarded a certificate shows you have strong digital skills and that you're motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Develop your career

Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.

Skills You will learn :-

1.Analytics and data insights   

In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.

2.Business Strategy

Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.

3.Content Marketing

Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.

4.Display Advertising

Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

5.E-Commerce

All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.

6.Email Marketing

Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.

7.Local Marketing

Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.

8.Mobile

Reach and engage potential customers nearby, using local directories, mobileLearn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.

 marketing and by building a local search presence.

9.SEM

In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.

10.SEO

Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.

11.Social Medial

Find out how to identify the right social network sites, create great content users will love and measure your success.

12.Video

Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.

13. Web Optimization 

Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

course link :-https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

Success stories

Over 300,000 people have already gained this qualification, and are using it to develop and improve their careers.

Sylwia’s story

Meet Sylwia from icube.pl. After building her skills and getting certified, she was promoted to Content Marketing Manager and has since helped her agency expand into multiple markets.

Who provides the Digital Marketing certification by Google?

You will be able to download your digital marketing certificate from the Google Fundamentals of Digital Marketing course landing page when you've completed the course. A progress indicator on the certification course page will show you how far you've come, and what modules you need to complete to earn your certificate.

How can I be awarded a Digital Marketing certificate?

You'll earn an authentic Digital Marketing certification from Google, by completing all modules in The Google Digital Garage.

How do I get the Google Digital Garage certificate?

You'll be able to download a PDF copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you've passed the final test.